Here’s what most business owners don’t know: a badly executed redesign can wipe out years of Google rankings overnight. It happens constantly. URLs change without redirects, page titles get rewritten, content gets trimmed, and Google treats the new site as a stranger.
We treat SEO preservation as a core part of every redesign, not an add-on:
– Full crawl of your current site before we touch anything. We record every URL, title, heading, and its current rankings.
– A complete 301 redirect map. Every old address points to its new equivalent, so neither Google nor your visitors ever hit a dead end.
– Content and keyword continuity. Pages that rank keep the elements that make them rank.
– Post-launch monitoring. We track your positions for 30 days after launch and fix anything that moves.
We documented the entire process in our website redesign SEO checklist. Feel free to use it even if you never hire us.
Audit & plan (week 1). We crawl your current site, review your analytics and rankings, and agree on scope, sitemap, and a fixed price. You know exactly what you’re getting before any work starts.
Build (week 2–3). We build on WordPress, so you’ll be able to edit content yourself. Fast, mobile-first, tested on real devices.
Post-launch support (30 days). We monitor rankings, speed, and forms, and fix anything that needs fixing, all included in the price.
Design (week 1–2). You get a homepage design first. We revise until you approve it, then the rest of the site follows the approved direction. No surprises on launch day.
SEO-safe migration (week 3–4). Redirect map goes live, metadata is carried over, and we submit the new sitemap to Google the same day.
Every website is different, so we don’t do one-size-fits-all price lists. What we do instead is simple: you get a fixed quote within 48 hours of the free audit, and the price we agree on is the price you pay. No hourly billing, no surprises mid-project.
What determines your quote:
Scope of the redesign.
A visual refresh of an existing structure costs a fraction of a full rebuild with new pages and rewritten content.
Number of pages and templates.
A 6-page business site and a 40-page site with a blog and booking system are very different projects.
Content work.
If your current texts are good, we migrate them. If they need rewriting, that’s part of the quote, stated separately, so you see exactly what you’re paying for.
SEO migration complexity.
A site with hundreds of ranking pages needs a more careful migration than a five-page site.
We work in three tiers: Refresh (new design on your existing structure, 1–2 weeks), Full Redesign (new design, structure, and migration, 2–4 weeks), and Redesign + SEO (everything above plus 3 months of SEO work after launch). The audit tells us which one you actually need, and we’ll say so honestly, even when it’s the smallest one.